We are no longer posting new content on Meta. We cannot, in good conscience, continue to encourage engagement on a platform that is increasingly hostile to women and the LGBT+ community. If you have been enjoying our work on Meta, you can still find us on BlueSky, Mastodon and our own website.
Why we’re stopping our work on Meta now
We had already noticed that the algorithms that drive what people see on Meta had changed, resulting in a huge drop in impressions. The only way to get meaningful eyes on our posts was to pay for advertising. Meta’s platforms also make creating accessible posts harder, and impossible through the third-party scheduler we use. So we had already decided to take a break in January 2025 to see if skipping Meta gave us time to write blogposts and delve deeper into stories.
Then Meta announced two things we do not support:
- The use of AI generated personas (read about how one woman challenged one here)
- The removal of several elements of their moderation policy meaning dehumanising or hateful speech targeting women, people of colour and the LGBT+ community will be tolerated (read the GLAAD summary here).
With this second one, Meta is telling us what they really think of people who aren’t straight white dudes.
There is, of course, an argument that such spaces are precisely where inclusive feminists should be, to fight back against the tide of hate. Which is where the point about the algorithm comes back in. If the algorithm suppresses our posts unless we pay, then we are being asked to fund a platform that is comfortable for people to be targeted with hate for not conforming.
We won’t – we can’t – do that.
Our consciences prevent us supporting an organisation that is active in our suppression, and the suppression of others.
“For the master’s tools will never dismantle the master’s house. They may allow us temporarily to beat him at his own game, but they will never enable us to bring about genuine change. ” Audre Lorde
The person running the Meta accounts cannot delete their personal accounts because pages are tied to personal profiles. We’ve going to try to solve that so the archive of posts can remain, but we can leave. If that proves impossible, then the archives will go.
Where to find us instead
Two years ago, we left Twitter because it was apparent its new owner was intent on allowing reactionary, hateful speech to thrive. We’ve rebuilt and grown, first on Mastodon and now also on BlueSky.
If you are on those platforms, search for @CarveHerName to find us. If you are not yet on them, please consider joining them. Meta does not have our best interests at heart.
